Should You Create a Facebook Author Page? Here’s What to Consider
Many authors ask if they should have a Facebook Author Page. The truth is, unless you’re already well-known, most people—aside from friends and close connections—might not engage much with it. Writing a book alone won’t create interest; it’s the connections you build with your audience that truly matter. In a world overloaded with ads and promotions, what people really seek is genuine connection.
The Reality of Facebook Pages
Facebook knows that author pages are mostly for promotion, which is why posts from these pages tend to get low visibility unless you pay for ads. Many have noticed that posts on personal profiles get far more interaction than those on author pages. Unless you’re a celebrity, people aren’t actively looking for your content, and without ad spend, Facebook’s algorithm won’t push your posts into people’s feeds.
The Power of Personal Connections
Your personal profile, however, is a different story. People feel they’re connecting with a real person, not just a brand or author promoting something. That’s why personal posts naturally generate more engagement. It’s about building friendships, not followers.
Why You Should Still Have an Author Page
That said, having an Author Page is still important. Think of it like your business card—it’s a place for updates that you can share on your personal profile. Plus, you’ll need an Author Page if you want to run ads.
Publishers and agents also take note of your Author Page. They’ll check your presence to see how you respond to comments, interact with people, and gauge your follower count. It shows them you’re actively engaged with your audience.
Tips for Building Your Author Page
To make your Author Page more engaging, avoid making it solely about you. Share industry news, support other authors, and post personal, inspiring moments. Tag people in your posts to ensure they see them—don’t limit it to just friends. This way, your page will have a well-rounded presence, not just a “buy my book” vibe.
In Conclusion
People want real connections, not constant promotional content. Use your personal profile to build friendships and your Author Page for updates. Be generous, supportive, and kind in your approach, and your audience will grow naturally over time.